I use my platform to speak up for those who aren’t yet being heard. I strive for greater inclusivity and opportunity for all, both in my own work and the work I engage with. 

I learn what makes my market tick and combine imagination with empathy, to design and run campaigns that speak directly to the people who have the most to gain.

I do what I say and say what I’ll do. I choose what’s right over what’s easy and lean into challenging conversations if they’ll help to achieve the best possible outcomes.

I build sustainable partnerships with ethical companies who put people and planet first. I don’t turn a blind eye to corruption or use my powers for greenwashing.